(77)Car marketing.


Years ago, some one in the car industry had a stroke of genius. They came up with an idea of engraving their name on each and every car that comes out of their factories. This small idea has generated free publicity worth millions of dollars for these car companies over the years.

M.K. tried to adapt the car company’s’ idea for his business. M.K. was a general contractor. He used to go to houses and fix them up. He could handle everything from fixing tables to installing electrical lines to plumbing work. M.K. thought why should he advertise General motors instead of his own company? So he bought a customized magnetic sign for $45.95 and stuck it on his truck.

Whenever he went to a house to work on it, he made it a point to park the car on the street instead of the highway. Many cars passing by would slow down and people would jot down M.K.’s number from the magnetic sign. The 46-dollar sign generated so much business for M.K. that he stopped buying ads in yellow pages and local newspapers saving him hundreds of dollars a year.

M.K. started asking people how they found out about him to track the results his advertising dollars generated and he found out that 70% of people had read his truck!

Action summary:

* Why promote a car company when you can promote your own company instead? Customized stickers and decals can be bought for as low as 15 dollars. Why not invest in them?

* Go one step ahead. Instead of promoting nike, wear shirts and caps that bear your company logo on them. This alone will run up more business for your company. Buy shirts for your employees too. When big companies like Comcast can do it, why can’t you?

About the Author

Ankesh Kothari publishes the Marketing Hotsheet 24 times a year, twice every month. Each hotsheet reveals 6 ***tried and tested*** profit making marketing tactics that you can use to build your business.

Written by: Ankesh Kothari

(78)Car Radiator Replacement Solutions.


My first attempt at a more difficult auto fix-it project involved replacing the blown radiator on my ‘78 VW Rabbit Diesel. Let’s just say that I was a little “green” in this area and it was only with the help of a good friend that I was able to complete the task without resorting to calling a garage to finish the job. Still, it was a good experience for me and I believe that it is one job I could successfully tackle again in the future. You can too provided you purchase reliable OEM parts and get instructions that are easy to follow.

Back during the time that I owned my VW, the number of parts stores carrying in stock Volkswagen parts was fairly limited; the internet was in its infancy so shopping around for the best deal wasn’t something that I could do. The local VW dealer had the part, but their prices were stratospheric. I simply did not have the funds available to buy one from the dealer so I ended up snagging a radiator off of a junked Rabbit. Big mistake! It turned out that the junked car’s radiator leaked and the cap did not quite fit. I never found out why it was that way, but the junkyard dealer did refund my money. Fortunately, a local garage ended up having a decent used one available; we installed that one without too much of a problem.

Of course, I worried about the replacement part as it wasn’t warranted and it looked, well, quite used. Sure it was no BMW radiator so I did not have to pay a mint to have it shipped in from Germany nor was it a pricey Honda radiator fresh off the boat from Japan. Certainly, I counted myself blessed. Still, I found myself frantically watching the temperature gauge particularly on hot days when I ran the a/c at full blast. I was sure the “new” radiator would give out once again, so I pampered the car as much as I could.

Fortunately the options today for the consumer are better than ever before. Your choices include:

1. Ordering your part from a dealer as long as you are willing to pay full freight and then some.

2. Visit an auto parts store and see if they have the part on hand – this can work if it is a Jeep radiator, but you can expect that your Isuzu radiator will involve a 2-3 week back order.

3. Go to the junkyard and hope that your part can be found and is in excellent condition. Yeah, right.

4. Finally, you can order online through an established and reputable dealer who does not have the overhead of maintaining expensive brick and mortar stores. Prices with select online dealers are competitive and usually involve same day shipping at no extra cost to you.

As for the Rabbit, I traded it in for a new car only months after replacing the radiator. Had my replacement part purchasing options been better, I would have held onto it a bit longer. Shoot, at 50 miles per gallon the ‘lil bunny would be a jewel to have on hand today!


About the Author

Matt is a contributing writer for Car Parts Stuff a discount online supplier of high quality auto replacement parts.

Written by: Matthew C. Keegan

(79)Car Rental Safety


Vacations are traditionally a time when we let our hair down and have fun, and let all our humdrum daily worries stay at home to wait for our return. And while escaping the daily grind should be our primary vacation concern, we must not allow the holiday atmosphere deprive us of all good sense. Vacation safety is of paramount importance, and must remain foremost in our mind wherever our travels take us.

A car rental can be a fun way to get around on vacation, but we must always remember that driving in an unfamiliar location can be challenging and sometimes stressful. So before you book your hire car, ensure that driving is the right holiday transport for you – sometimes trying out the local public transport can be fun! But if driving is the choice for you, remember to put your safety first.

Always have insurance when hiring a car, so that you will have financial back up should an accident occur. Talk to your insurance dealer to ensure that you, and any other drivers, are covered.
Ensure that you have all appropriate documentation with you, including your driver’s licence. Make sure that you have an up-to-date map of all the areas that you intend to drive in, and make a note of local emergency numbers. It is useful to bring along a basic emergency kit of your own too, just in case, including basic medical supplies. It is a good idea too to have some food to hand as well – tempers will fray even more if hunger is a factor in a breakdown situation.

Drive defensively in unfamiliar areas to avoid accidents, but should one occur, the situation should be approached the same way you would deal with an accident in your own car. Once you have ensured that everyone is safe, exchange insurance information. It is always a good idea to inspect the rental car for damage before take it out, so that you will be aware of any pre-existing damage. Check that the gas tank is full too before you leave the rental depot.

Above all else is the safety of you and your passengers. Be careful when driving in unfamiliar areas – keep windows up and do not open the door if approached by a stranger. Rental cars are a common target for thieves, so ensure that rental company logos or information is not visible on the car. Thieves also pick on visitors to an area, exploiting their unfamiliarity, so keep your wits about you at all times.

This article was written by Carl Spanier an avid traveler and rental car expert. You can visit his website at Car Rental Resources

Written by: Jeff Lakie

:(80)Car Rentals for young people.


Renting a car is a great way to see a new place, but car rental companies are leery of hiring cars to younger people. Many rental firms will simply not provide cars at all for drivers under twenty-five, while the price rates of others are simply prohibitive. Unfortunately, there is sound logic underlying this sense of caution displayed by car rental companies, as younger people have been shown time and again to be the most likely group of drivers to be involved in car accidents – this is also reflected in the high insurance rates that are offered to younger drivers. There are however some companies that offer reasonable rental deals to drivers under twenty-one, so if you are lucky enough to get a good rental deal, then pay it forward to your peers – drive your rental car as responsibly as you can to ensure the continuation of the great price for the next young driver who comes along.

Ensure your safety by always wearing your seatbelt. This is a simple thing to do that can literally save lives. It only takes a second, but can make a huge difference in an accident.

Always keep to the speed limit. Speed has been repeatedly shown to be the single greatest cause of road accidents, so stay safe and stick to the designated speed limit for the area you are in. Most places you visit will have signage to indicate the speed limit, but err on the side of caution if you are unsure. At the very least, you don’t want to have to pay a speeding fine.

Always be vigilant when driving in an unfamiliar area – keep your eyes peeled for any road signs and always follow them! There is often construction work going on in large cities, so keep an eye out for this too. Following road signs can prevent accidents.

As you probably heard countless times when first getting into a car, drive defensively! Even if you are a careful driver, you cannot always account for others, so watch out for other drivers – let others speed and cut across you if they want, your priority is simply to stay safe.

When driving in an unfamiliar place it is extremely important to concentrate on the road. While the road might seem to be distracting you from joining in the fun, your passengers will thank you for staying safe. Keep music to a minimum and ask your friends to keep rowdy games for later – once you get to where you’re going the fun can begin with abandon! Be careful and stay safe, and do your bit to help keep rental car prices for young people as low as you can.

This article was written by Carl Spanier an avid traveler and rental car expert. You can visit his website at Car Rental Resources

Written by: Jeff Lakie

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