From desktop to doorstep – the Affinity Button – a new concept in armchair shopping

A recently launched shopping portal website, www.affinitybutton.com , is creating widespread interest in the UK offering visitors to its website a means of generating funds for a charity or good cause of their choice simply by browsing through the wide selection of products and services on offer through the website.

More than 200 charities and good causes have registered with the website since its launch in January this year, and visitors to the site are growing every day at a significant rate.

“Give us a year”, says Project Manager Andy Kay, “and we aim to see every desktop in the UK equipped with one of our Affinity Buttons. They can be downloaded very easily, cost nothing and give our Buttonholders the chance to window shop from the comfort of home, see a range of great products on offer and raise money for their selected charity automatically whether they decide to buy anything or not. Every Buttonholder has a unique account with us, and can check exactly how much activity they have generated, and how much they have raised for their selected charity or good cause”

The number of companies offering their products and services on the website is also growing very quickly. “Everybody I speak to sees the tremendous potential of this website to attract business for them”, says Andy, “as the number of our Buttonholders grow, and very soon we expect our registered buttonholders to reach the million mark, anybody wanting to offer products and services to an on-line audience really can’t afford to ignore this website. We can bring them hundreds, even thousands, of visitors – after that, it’s up to them, and what they are offering, to attract business”.

The Company’s latest initiative, ‘clicks for schools’, aims to attract schools nationwide, their pupils and parents/guardians as Affinity Buttonholders, and is focussing on vendors attractive to this category of web shopper/browser. “We are careful to ensure that all products and services offered through the Affinity Button website are entirely safe for all age groups to view”, explains Andy. “Whilst parents can set parental controls on what their children are able to view, we want to be sure that this sort of control is unnecessary so far as children visiting our website is concerned, and this policy is also re-assuring to our site vendors also”.

For more information about affinitybutton.com and details of current promotions and offers available, telephone Andy Kay on 01260-299735 or e-mail andrew@affinitybutton.com

About the Author

Andrew Kay
Project Manager
Affinity Online Ltd
email: andrew@affinitybutton.com
Tel: +44 (0)1260 299735

Written by: Andy Key

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