How Shopping Malls Can Increase Your Gig Audience

If you have been to a shopping mall on, at least, one occasion, you know the tremendous crowds that most of them attract daily. Hundreds, and even thousands, of daily shoppers flock to the largest shopping malls.

And, while most malls have large crowds year round, two of their busiest shopping periods are during summer and Christmas seasons, which adds even more potential mall shoppers.

Also, most people tend to, naturally, shop in their own neighborhood malls in the interest of convenience and saving time.

And, there is an entirely different crowd that frequents malls during summers, and that is the one that desires to stay cool for free while reducing its home cooling bills.

But, while the mall itself is a large crowd attraction overall, a number of its stores are even more attractive with consistent repeat customers. Such stores include; hair salons, sports stores, game stores, clothing stores, eye clinics, nail salons, music stores, restaurants, just to cite a few.

And, while you may feel that the only stores your music is likely to have anything in common with are mall music stores, here is an idea on how you can get other unrelated mall stores working with you in increasing your gig audience as well.

First, for maximum effect in increasing each gig’s audience, select the mall that is closest to your upcoming gig.

Next, approach various store managers in the mall with the proposition of a “barter” deal, whereby, through a co-promotion, you agree to distribute fliers at your gigs that include their store coupons, discounts or ads in exchange for their placing your band’s promotional fliers on their checkout counters for their customers (this will, obviously, involve your creation of two separate fliers).

Flyer #1:

Flyer #1 will be your normal flyer (you do have one, right?) that you use to promote your gigs. Again, this will be a group of your fliers (say, 50, or so) that is left with each store.

Flyer #2:

Flyer #2 is the flyer that you will use that contains your various stores’ coupons that you will distribute at your area gig.

In creating this particular flyer, if each store can provide you with a discount coupon, this is great as you can then take the coupons and photocopy them onto a master sheet, then easily make copies from the master sheet.

If some stores agree to the co-promotion, but do not have discount coupons, have them provide you with a business card with a special notice or symbol on it which you will photocopy on the flyer, and which store personnel can identify as the co-promotion campaign when a customer brings one in.

If, for whatever reason this will not work, ask the store manager if you can create a simple design on computer with your band name and the store name, along with any discount the store wishes to present. The store will also likely wish to approve your design before you distribute it.

While the preceding may sound like a bit of effort initially, keep in mind that this is not a one-time deal, but is to be an ongoing relationship with the store since you will likely play in the area again and, therefore, is worth this small investment of time and task.

Also, at such office supply stores such as Staples and Office Max, you can usually get copies at a nominal cost, from two to seven cents per copy.

Now, consider the possible increase of your audience over a short time period if you can:

* Get an agreement with ten stores in any given mall

* Distribute 50-100 fliers to each mall store

* Pass out 50-100 store coupon fliers at each gig

* Multiply this process by five area malls

Then, repeat the entire process.

Special Note: Approach stores for co-promotion *only* after you have obtained permission from each upcoming gig management to distribute such a co-promotion sponsorship flyer in the gig venue.

Doing so, in advance, will save any unnecessary time and effort should the venue not approve later.

About the author:

Kenny Love is president of MuBiz.com, a multi-service music firm providing radio promotion, media publicity, gig publicity and business services for musicians. Get complete details at http://www.myspace.com/kenlove 

Written by: Kenny Love

Print Friendly, PDF & Email
Sending
User Review
0 (0 votes)

Related Posts

  • 74
    Why shop online in the first place? When you decide to go online for shopping there is a reason for that. Of course there is reason you think. But really; why not just go down town and buy the product you need? It's probably only a street or block away. Because…
  • 73
    The internet can help you become a smarter shopper by introducing you to some of the best online shopping deals you'll find anywhere. And there's certainly nothing more convenient than online shopping from your bedroom, living room, rv, boat, hotel or office. With a few mouse clicks, you wiil find…
  • 69
    With the Christmas season approaching, here are 10 reasons to do your toy shopping online. 1. Child free. Trying to shop for the Christmas presents with your children in tow does not really work. Why not shop on the Internet when they are in bed or busy with something else?…
  • 67
    Discount Online Shopping Wednesday, April 27, 2009 - - Discount online shopping is a welcome reality of modern life, combining the convenience of purchasing over the Internet with considerable cost savings. And for the very best of discount online shopping in the United States and Canada, there is only one…
  • 67
    Copyright 2009 Elaine Currie The art of shopping is something of a mystery to most men. Perhaps, therefore, it is not so surprising that few men realise there is an opportunity for them to earn money working from home doing mystery shopping. There are probably not many men who have…
  • 66
      Like me, you’ve probably been offered a fair old number of these by now...   ..and, if you’re like most people, chances are you maybe own at least one or two.   They always seem to put in an appearance at just the right (or wrong) moment...   It…
  • 64
    How safe is diamond and jewelry shopping on the internet? What do you need to know! An interview with Patrick J. Boening, President & CEO of the Diamond Wholesale Corporation, aka: DWC Inc. One of North America's top firms in the diamond online and wholesale business. (http://www.DiamondWholesaleCorporation.com) February 11, 2009--…
  • 64
    Many small and medium sized businesses have found that working through an Application Service Provider or ASP (hosted and managed shopping cart software), removes the hassles that are standard in managing an online store or shopping cart. Furthermore, it is now accepted that outsourcing this function will not only benefit…
  • 64
    Mystery shopping is a long time and very easy to understand concept. In this very competitive age customer service is paramount to retailers. These retailers hire mystery shoppers, also known as secret shoppers to evaluate staff performance, check on customer service and evaluate front line cashier staff. Retail managers use…
  • 64
    Handbag styles are not only very diversified but they also fall in and out of fashion quite frequently. Although a handbag is not considered one of the main components of your outfit, it can still influence your overall aspect as much as a pair of shoes, blouse or jeans. Choosing…
  • 64
    For most people the use of a car rental is a necessity. It generally is done as the result of a need for a replacement vehicle for a period of time. Most people do not rent cars on a regular basis and do not know all the ins and outs…
  • 63
    eDeals Superstore Online shopping for Housewares, Gifts, Toys, TVs, Hardware, Tools, Cameras and more. With a medley of shopping sites exisitng on the web, there is one superstore that outshines all others. One online store designed specifically to satisfy all your discount shopping needs, and at the same time, keeps…
  • 63
    If you're planning on opening your own online store, you should make sure that you learn all about e-commerce, so that you can select the best online store builder for your business. One big decision you want to make early on is whether you want your online store to consist…
  • 63
    Christmas shopping is no longer confined to the local mall or an annual catalog that happens to find it's way into your mailbox. Thanks to advanced technology, there is literally a whole world of shopping at your fingertips. The internet has revolutionized the way people shop and, besides, what better…
  • 63
    I have to admit, grocery shopping isn't exactly one of my favorite things to do. In case you can't "hear" the sarcasm in my voice, let me tell you that I'd rather be doing just about anything other than grocery shopping. I tried delegating it to my husband, but we…
  • 63
    Shopping online has become more and more popular in America as we are all looking to save a little time and money. E-commerce sales are growing at astronomical numbers ranging from 20-25% per year. And according to Forrester Research, 40% of households are using coupons in their web shopping. The…
  • 63
    Shopping can be a pleasure or a chore. However you look at it, use these five tips to save money and look your best. 1. Dress well. In order to spend less and buy wisely, dress up in comfortable clothes. It's the same concept as going to the grocery store…
  • 62
    More and more people are shopping on-line today than ever before, especially with the holidays just around the corner. We're looking for gifts for our kids, gifts for our family, and gifts for our friends. But is shopping on-line safe? Is our information secure? Is it convenient? For as many…
  • 62
    This article shows how doing it online, enhances your overall Christmas experience!   Christmas shopping online is not for you? If you are one of those that share this thought, you probably like to enjoy the atmosphere of physical shopping. Doing your Christmas shopping online despite all its convenience, lack…
  • 62
    There are a variety of opportunities for holiday shoppers, including stores, catalogs and the internet. Below are 6 Christmas Shopping tips that should: Christmas Shopping Tip #1: Shop Early If you're heading out to the mall this year, have your shopping list ready. It's a good idea to shop early…

Share Your Thoughts

Make A comment

Subscribe By Email for Updates.
Copied!